Sunway Hotels & Resorts moves hearts as Malaysia stands still
—— Thank you from room 06160
In the face of the COVID-19 pandemic and a movement control order, life for Malaysian citizens, as for many people around the world, has become tough. The response from Sunway Hotels & Resorts has been one of strength, humility and heroism.
As at 22 April, Malaysia had recorded more than 5,400 cases of coronavirus and lost close to 100 lives. The rising numbers had come in spite of a federal government-enacted movement control order (MCO), which may have locked down the nation, but could not prevent one regional-based hotel group from moving the hearts of citizens across the country.
Sunway Hotels & Resorts has joined the growing list of accommodation brands around the world to support local hospitals – and then some. Adding to the 25,000 blankets, shower gel, shampoo, dental kits, small pillows and kitchen gloves donated to Hospital Sungai Buloh in Selangor and Hospital Seberang Jaya, the hotel chain has delivered 1,500 repurposed soap bars to correctional facilities where visitations have been banned during the MCO.
“These initiatives are part of the the #sunwayforgood movement, which is Sunway’s commitment towards a sustainable environment, economy and society,” says Kelly Leong, Regional Senior General Manager of Sunway Hotels & Resorts. “We feel encouraged that during these uncertain times, we are able to provide to those in need, based on our existing resources and inventories such as the personal hygiene amenities. The repurposed soap bars are part of the group’s Soapful project launched in 2018, where used soap bars from our hotels are repurposed and distributed to help intended beneficiaries such as orphanages or homes.”
Locals express their gratitude
In addition to its two properties in Cambodia and Vietnam, Sunway Hotels & Resorts owns and operates nine hotels in Malaysia, which have become renowned for their individual charm and local character. And, arguably this character has never been clearer than in recent weeks as three of the chain’s properties took to the role of quarantine centres for citizens returning to the country.
Such has been the chain’s commitment to this vital task, guests have left thank you signs for their host, on their doors and in their rooms.
One example reads: “Hello there to my heroes! Thank you for doing such a great job delivering food & keeping cool while taking care of us in quarantine. Wanna say that all of us are grateful for everything you do. You’re a hero.”
Kelly says, “These comments warm our hearts. It isn’t easy for our staff to walk into the hotel knowing that it is a risk. However, they continue to serve with passion to ensure our guests are comfortable and all their needs are met. Such thoughtful messages keep them going as front-liners serving the nation.”
Chain leaves no stone unturned
As though supporting local hospitality workers, juveniles and returning citizens isn’t enough, Sunway Hotels & Resorts has also brought its #zerofoodwastage initiative to life by partnering with Kechara Soup Kitchen Society to help feed the homeless and underprivileged.
The initiative has seen the hotel chain donate 415 kilograms of food to benefit close to 1,700 Malaysians living in poor, urban areas, and Sunway City Ipoh have donated 110 kilograms of fresh produce to benefit some 750 healthcare workers and patients in Hospital Raja Permaisuri Bainun.
It’s a response that speaks of unity at a time when Malaysians are unable to come together.
Indeed, this month, Sunway Hotel Seberang Jaya expressed the need for unity through a giant heart light display on its exterior and a message for its online community: “Hotel Seberang Jaya would like to thank all front-liners, who are the unsung heroes, and wish all our fellow Malaysians well. Together we stand.”
Looking ahead to the country’s recovery from COVID-19, Sunway Hotels & Resorts plans to continue looking for different communities, beneficiaries and initiatives to assist during and after this period.
Says Kelly, “The Group will always continue to look for new opportunities, whether it is SDG [Sustainable Development Goals] or CSR [Corporate Social Responsibility] related activities. We are committed to the goals and will continue to align our business model, operating strategies and corporate culture with sustainable practices and solutions, regardless of the situation we are in.”
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